![]() ![]() To me, that doesn’t feel authentic or genuine. I love the idea of holiday cards, but I do not like the idea of sending just a holiday card if you’ve ignored your clients all year round and just send the obligatory Christmas card. Make it a practice at the first of every month to check in with your CRM or calendar and send a special card to your clients with a sincere note. Send a birthday or home-iversary cardĬard sending is almost a lost art these days, so receiving one is even more special. The lift agents say they get when they connect with their clients in fun (and funny) ways leaves them feeling inspired and invigorated to make more connections. Listen, I know these can sound corny (says the old-school New Yorker), but these little drop-by gifts are worth their weight in referrals, relationships and, frankly, your own well-being.
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